Nicole’s Newsletter

October 2025

Stop Sending Unsolicited Answers (and Start Actually Getting Your Clients Featured)

Why sending immediate quotes when seeing a writer's call for sources can waste your client's time + what to do instead

Oct 28 • 

Nicole Pajer

7

What I'm sourcing for 10/9 Edition

Eye doctors, RDs, diabetes experts, MDs & food experts on food storage hacks to keep food fresher for longer

Oct 9 • 

Nicole Pajer

2

You're Loading Journalists Up with Product Pitches...But Don't Forget to Pitch Your Experts This Holiday Season

Even during gift guide season, journalists still need expert sources. Here’s how to make your clients part of the conversation.

Oct 7 • 

Nicole Pajer

8

2

September 2025

Taylor Swift and Travis Kelce got engaged, and PR inboxes everywhere exploded: A look at some pitches I received + tips on how to pitch…

PLUS our holiday gift guide workshop recording is available. ALL you need to know to ROCK this season's pitching

Sep 15 • 

Nicole Pajer

2

Quick What I'm sourcing for edition (Veteran gift guide, holiday superfoods, MDs)

I'm sending a nice and juicy Substack later this week but here's this FREE calls for sources for now

Sep 11 • 

Nicole Pajer

3

August 2025

How to Make Sure Your Client’s Email Interview Actually Gets Used

A quick step you can take before sending off email interview answers that ensures your client’s quotes make it into the story.

Aug 22 • 

Nicole Pajer

3

Go into Holiday Gift Guide Season More Ready Than Ever This Year

Join me & Jill for our super popular presentation of best practices for pitching HGGs— updated with the latest and greatest info to help you land more…

Aug 13 • 

Nicole Pajer

1

What I'm Sourcing For 8/5

MDs, RDs, plant based foodies, AI experts, former car salesmen, DIYers, & more

Aug 6 • 

Nicole Pajer

3

Why You Should Be Sending a Post-Interview Email — And Exactly What to Include

A quick follow-up after an interview or product inquiry can go a long way in helping your client actually make it into the article.

Aug 5 • 

Nicole Pajer

9

3

2

July 2025

6 Pitching Habits That Are Secretly Driving Writers Crazy

Small mistakes that can sabotage your pitch (and what to do instead).

Jul 23 • 

Nicole Pajer

6

3

1

My Top Pitching Tips for 2025

Calls for Sources + I’m Coming Out of Solo Consulting Retirement with My Hottest Tips to Turn Pitch Emails from Inbox Clutter into Premium Coverage

Jul 9 • 

Nicole Pajer

18

1