Why You Should Be Sending a Post-Interview Email — And Exactly What to Include

A quick follow-up after an interview or product inquiry can go a long way in helping your client actually make it into the article.

Hi all!

Hope your week is off to a great start and that you’re sneaking in a little outdoor time during these final moments of summer. I’m seeing kids already heading back to school in my social feeds, which feels wild!

The air quality in LA has been meh thanks to the Santa Barbara fires. Trying to burn off toddler energy without being able to run around at the park has been... a journey. If you need me later, I’ll likely be wandering the mall at the end of my workday, letting him roam the aisles. 😅

I just talked to my mom in Michigan and they’re at a 152 AQI today from the Canadian wildfires. Hoping these get contained soon and that everyone stays safe.

This week, I wanted to spotlight a simple but powerful move that made a huge impression on me: a thoughtful post-interview email from a publicist.

It got me thinking: some publicists really get it. They know how to make a writer’s life easier… and in doing so, increase the chances that their client actually gets featured.

Because spoiler alert: just because a writer does an interview doesn’t mean your client is guaranteed to make it into the story.

Same goes for product roundups and gift guides. Initial interest doesn’t always equal inclusion.

And what happens after the interview (or pitch acceptance) can make all the difference.

Here’s the note I received that made me go, “Wow.”

(Note: I’ve anonymized the client details for privacy.)Here’s the email that I received that really made me say WOW.

Thanks again for taking the time to meet with Mary yesterday afternoon, Nicole!

She really enjoyed speaking with you and hopes her insights on the sixth sense are helpful as you develop this piece (too funny to hear about the elderly man visited by Jim Morrison every night!). If you have any follow-up questions for Mary or if there are any additional materials you need, please let me know. 

We’re looking forward to reading the final piece! 

About Mary…

Mary Jones is a transformational leader and spiritual guide who helps individuals transform their lives through quantum energy mastery. She’s also the New York Times bestselling author of XYZ Book, XYZ Book, and international bestsellers XYZ Book. Her seventh book, XYZ Book, is due out September 2025. 

As a transformational leader for over 25 years, Mary teaches the Law of Attraction, manifestation, energy mastery, and soul blending through virtual and live classes, meditations, and private sessions. She helps clients align with the Divine Design of love, support, well-being, abundance, and success. 

Mary has appeared on The Today Show, The Morning Show, TEDx, The Hallmark Channel, and top-rated podcasts like Next Level Soul and Awe Shift with Anthony Trucks. Her work has been featured in numerous publications. She currently lives in sunny Arizona with her husband and two boys. 

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Why this email stood out:

• The publicist thanked me for the interview. Totally not required, but such a human touch. And honestly, I can’t remember the last time someone did that.

• It got the client back to the top of my inbox. Writers’ inboxes are chaos. A quick note like this makes it easier to find you again.

• It included the client’s bio, making it easy to double-check how to quote her accurately.

• It reiterated the client’s past press hits — subtle but helpful in reassuring editors of credibility.

• It invited follow-up, which tells me the rep is responsive and available for last-minute needs.

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Read On for:

• What else I loved about this email (and one thing I’d tweak)

• The exact checklist I recommend including in every post-interview email

• The checklist I’d recommend including in every product inquiry reply or follow up