What I'm sourcing for week of 2/21
Collecting baseball cards, facial hair removal, why we keep secrets, celebrity cover stories, print feature on female friendships
Hi all. Happy Tuesday! Here’s what I’m sourcing for this week:
WOMAN’S DAY (print feature)
Looking for a few more inspiring/heartwarming female BFF stories, specifically:
Stories of female BFFs with age gaps. For instance: A best friendship where there is an age-disparity. Like say, a 30-year-old woman who became best friends with her 80-year-old neighbor and the neighbor spends holidays with her. Or, a teen who volunteers at a nursing home who has become best friends with one of the residents.
Heartwarming stories of male/female best friendship. Like two widowers who met at a support group and became best friends. Or two childhood best friends who reunited as adults and now their families spend holidays together.
HEALTHY WOMEN
Experts to speak on: What Are Your Options for Facial Hair Removal? Not looking for products, not looking for experts tied to brands. Would like to talk to dermatologists and estheticians who can chat about the following:
Threading
Waxing
Laser hair removal
Nair
Natural remedies
Any other methods you uncover
Reasons why women should avoid direct sunlight following some treatments and how long you should wait before hitting the beach
Include concerns for women with certain medical concerns i.e. cancer, thinning skin, epilepsy
What to know/consider if you have permanent make-up
Are there health risks for hair removal?
SHONDALAND
Experts on why we keep secrets: for a feature that digs into the psychology around why we keep secrets. This piece will examine not only why we tell small secrets and white lies, but why there may be a case to be made for it to be ok to keep secrets from friends, partners, family, etc. from time to time.
BROOKDALE
The Return of Baseball Card Collecting: Looking to speak with collectors, people in the baseball card collecting industry, Buyers/sellers of baseball cards, collecting experts
Are Veterans a Popular Target for Scams?: Looking to speak to experts who deal with scams, financial and cyber security experts.
PARADE E-Edition Cover Stars
Currently sourcing for April and beyond. The E-edition follows a similar distribution as Parade print did and goes out digitally to newspaper subscribers across America. Some also run print excerpts of the interviews. Looking for notable, recognizable names in entertainment, sports and music.
GREAT PET CARE
Best Dog Deodorizing Sprays of 2023: Looking to speak to a professional groomer or veterinarian (not associated with a brand).
Want weekly insights on how to land top-tier coverage delivered right to your inbox? Sign up for the Top Tier Consulting Substack.
If you haven’t yet read our TTC free post we kicked off January with, it’s a definite must read (and a really great example of the type of weekly content that send to our paid subscriber’s inboxes):
You can read that HERE.
And as always, if you want to learn more about the media consulting sessions that Jill Schildhouse and I offer, check out our website: www.toptierconsulting.net.
Everything you ever needed to know about affiliate marketing
Affiliate marketing is all the rage these days and is especially important this time of the year. Are you doing it? Do you want to learn more? A colleague created a course that can help that’s definitely worth checking out, if I can say so myself.
If you are having trouble learning how to navigate issues of affiliate marketing (trust me, we've all been there!), you may want to try out my friend Sarah Karger, a publicist, and former editor Dana Baardsen (and all-around fab girl!)'s Ultimate Masterclass and Introduction to Affiliate Marketing for Publicists. It's a brilliant course and it'll answer all your questions (including some you didn't know you had!). Here’s the link to check it out for more info:
https://affiliateforpublicists.thinkific.com/?ref=ee474e
Get in touch
NCPajer@gmail.com to get in touch.
Thanks in advance for pitches. I promise even though I might not get back to everyone, I do read them all.
P.S. Come say hi on socials!