Sourcing for some quicker turnaround stories
Adorable baby sheep, nutrients you need more of as you get older, artificial sweeteners, face yoga & more.
Hi all. I went viral this week for a hilarious tweet about a sheep, which was super random. But seriously, how cute is he???? :-p
Now onto what I need to source for ASAP:
AARP
Nutrients Need More of As You Age
Looking to connect with some MDs and nutritionists (not attached to brands) who can discuss:
Why our bodies need different nutrients after age 50
Would love a list of nutrients you need more of as you get older— i.e. research shows we need more calcium, protein, B6, magnesium, Omega-3s, zinc as we age.
Some blurbs on how to get these nutrients from foods, serving sizes, how much of the nutrient each food contains.
HUFFINGTON POST
TK Risks Associated With Artificial Sweeteners
Looking for MDs and RDs to talk about studies that link various artificial sweeteners to health issues (heart issues, dementia and other risks), and some alternative options for sweetening common meals that can be healthier (i.e. use frozen berries to sweeten smoothies, etc.)
Face Yoga
Looking for some face yoga professionals to weigh in on some of the best beginner moves to treat common conditions like crow’s feet, etc.
These are all pretty time sensitive, which is why I sent out this rushed Substack. Please email me NCPajer@gmail.com if you have any clients who may be a good fit for this!
Everything you need to know about networking with journalists
I also wanted to give everyone a quick heads up on a group workshop Jill Schildhouse and I are running on networking with journalists.
Become a Journalist’s BFF: Networking and Relationship Management.
We offer these as private sessions for agencies or individuals as part of Top Tier Consulting, but now we’re making them more accessible and affordable for freelance publicists and smaller agencies, too!
Here are the details:
What: Some publicists seem to have a transactional “wham-bam-thank-you-ma’am” approach to their work, but highly successful publicists know that building long-term relationships with journalists is truly the gift that keeps on giving. Learn how to meet new journalists, and discover best practices for staying in touch, following up, and creating meaningful relationships.
Format: 1-hour workshop via Zoom with Jill and Nicole includes:
45-minute formal presentation of our best relationship-building and management tips
Learn how to meet new journalists and develop a lucrative working relationship with them
Discover best practices for staying in touch
Learn the finer points of following up that will increase your response rate
Discover how to become a writer’s go-to source
Learn how to stand out when answering a writer’s call for sources (whether that’s on HARO, a FB group, Twitter, Substack etc) — there is definitely an art to this and we will walk you through our magic formula!
Discover how to avoid common writer pet peeves that may make someone want to pass on working with you again.
15 minutes for Q&A: Anything and everything is on the table for discussion here and you will walk away with your questions answered.
Opportunity to network with and learn from your colleagues
New date (so many people had conflicts, we moved it!): March 29th at 10:30 am PST/1:30 pm ET. Can’t make this date but interested? Email us and let us know. We may add a second date as well.
Pricing: $199 per person for annual Top Tier Paid Subscribers; $259 per person for Free Subscribers (prepayment is required to hold your slot)
(Note to free subscribers: The TTC annual subscription fee is $99 — so, upgrading would save you $60 on this workshop, PLUS you’d get access to ALL our paid content — including our vast archive of content — and monthly Top Tier Talks for just $39 more for the year.)
Subscribe to the Top Tier Consulting Substack
And for tips from 2 top-tier journalists on how to best work with journalists to land top-tier media coverage, check out the Top Tier Consulting Substack. Our 1st post of 2023, which is free to read and offers a taste of our weekly content, is PACKED with our top tips of 2022. If you find it helpful, make sure to Subscribe for weekly tips to land in your inbox and to attend our free monthly Top Tier Talk Zoom sessions with members.
CHECK OUT OUR FREE POST WHERE WE GIVE AWAY OUR BEST TIPS OF 2022 HERE: Our TOP Tips from 2022 (spoiler: they ALL still apply in the new year!)
P.S. Since we’re 2 busy working journalists who put our heads together to write these newsletters weekly, we do charge a small monthly or annual fee to subscribe. We do VERY IN DEPTH articles every week and treat them as we would any other commissioned article. Subscribers also get access to free monthly Top Tier Talks where we do Q&As with our community to discuss anything that came up on their end during the month and bring in outside experts to discuss topics like affiliate marketing, which we dove into in our session last week.
Thanks in advance for pitches. I promise even though I might not get back to everyone, I do read them all.
P.S. Come say hi on socials!
Hi Nicole!
I have two things to consider adding to your list about things to ask Drs about. One is CoQ10 - studies showed that Womens production of the heart protection source haves after menopause. Women who had heart attacks and died, had low CoQ10 levels. I find that it gives me energy.
I love Maca powder for a more natural energy boost. Many drs might not know about supplements as they aren't taught about them in school . My nurse practitioner does. I'll see if she's free.
That’s hysterical!!!!