Sources I'm looking for + Want to learn copywriting? A workshop to know about!

Personal trainers, eye doctors, dog walkers, plant experts, librarians, people 50+ with unusual pets, coffee experts, OBGYNs, midwives, chefs & more!

Hi all. Happy Friday! Working on lots of stuff right now so here comes a huge array of sourcing requests. But first, I wanted to take a quick moment to plug an upcoming copywriting workshop I’m co-hosting.

Interested in copywriting? Sign up for a workshop I’m co-hosting

Copywriting 101

June 29, 5pm-6:15 PT, 7pm-8:15 ET

Can’t make it in person? We’ll be recording it and sending out the video afterwards.

Looking to make a career change? Hop into a lucrative side hustle? Want to get into copywriting but not sure how to go about it exactly? 

If you answered yes to any of those questions, this course is for you. Join longtime copywriters Terry Schilling and Nicole Pajer for a session that will walk you through everything you need to know about the world of copywriting. We’ll cover:

• The many different types of copywriting that brands are looking for assistance in.

• How to find copywriting clients and jobs that pay well.

• Examples of copywriting that have wowed our clients

• Everything you need to know about building a portfolio.

• How much you can make copywriting and how to set your own rates.

• And more…

You’ll walk away with a sample pitch letter, exercises to use to develop your portfolio and hone your skills and lists of places to find copywriting gigs.

Meet Terry & Nicole, two award-winning freelance copywriters who have been in the game a long time. Between the two of them, they’ve written for brands like Amazon, AAA, HBO, Honda, Chewy, ABC, History.com, Lifetime, Red Bull, FOX, Johnson & Johnson, Airbnb, The Home Depot, Kimberly-Clark, Citibank, Volkswagen, Microsoft, PGA of America and more. 

The course will be an hour-long presentation followed by a 30 minute Ask us Anything portion. You’ll have a chance to submit questions when you sign up (or can ask them live in the session) and will walk away with everything you need to know about getting started as a copywriter. Price: $49.99. We’ll have a fancy signup page up soon but for now if interested, email NCPajer@gmail.com.

A great read on why you should take a moment to PAUSE before replying to a writer’s call for sources

Myself and many colleagues lately are noticing that we send Substacks out or post on HARO, Qwoted, etc. and ask for a source. Then, literally like 1 minute after our post goes live, our inbox gets flooded with sourcing options. While not dragging your feet to get your clients in front of a writer is important, sourcing on a writer’s end is not about who gets there first; it’s about what sources makes the most sense for a story. Sometimes it pays off to take a moment and really think through a writer’s requirements before submitting clients.

We dove into that deeply in this week’s Top Tier Consulting Substack (lots of free advice on this before the paywall for non subscribers — and hey if you liked it, you may just want to subscribe for weekly content just like that + access to a monthly Ask us Anything session with Nicole & Jill). It may be something you want to check out!

Read that here:

Everything you want to know about affiliate marketing + Why you might want to pause before saying "YES" to a call for sources

Upcoming sourcing needs

URGENT REQUEST: AARP: People age 50+ who have pets that aren’t dogs or cats. Wrapping up this story and need a few more sources. NOTE: As a writer I'm always looking to fill my articles with diverse voices. Working on a story on people 50 and up who have pets that aren't dogs or cats (think fish, snakes, frogs, pot bellied pigs, guinea pigs, you name it) and am having the hardest time finding someone who meets that criteria who isn't white. Anyone know anyone who would be cool to feature in this? Thanks so much in advance!

AARP (PRINT)

• Chair Exercises: Looking for trainers and MDs (not affiliated with brands) to discuss benefits of + how to workout when sitting in a chair — whether you’re older, have mobility issues, are recovering from an injury, etc.

• How Strengthening Your Butt Can Change Your Life: Looking for some trainers and MDs (not affiliated with brands) to talk about how working out your glutes is good for your entire body, how to best prepare your body to climb stairs (whether it’s taking the stairs instead of the elevator, doing the stair master, climbing the bleachers at a nearby park or school) and the benefits of this.

SHONDALAND

• Feeling Low? Here’s How to Come Alive: Many of us have been in a funk lately, no matter the age group. Looking to provide people with expert advice on how to rise out of what have been a rough last few years to find exuberance and fulfillment so to move forward, positively, with whatever life stage you might find yourself in. Looking for life coaches, therapists, experts who would make sense for this to talk about this topic!

TWILL HEALTH

• How to choose your healthcare provider for your pregnancy: Looking to speak to a board-certified OBGYN and a midwife (not associated with brands) to discuss topics like:

• Considering an ob-gyn or family practice doctor you already see

• Asking people you trust for recommendations

• Searching your insurance provider's website for in-network providers/whether or not they take Medicaid, if you're on it

• Considering where you want to deliver your baby, which hospital or birthing center they're affiliated with

• Considering the location of the office and their hours. You'll be there a lot throughout pregnancy so you must be able to get transportation there, and be able to work it into your schedule.

• Whether or not you need a specialist (for example a MFM, if you're high-risk)

BROOKDALE BLOG (Leading senior housing center in NA with 700+ Locations)

• Common Dog Walking Injuries and How to Avoid Them: Looking to connect with trainers, MDs, and professional dog walkers

• How to Choose the Right Eyeglass Frames for Your Face: Looking to connect with eye doctors (not affiliated with products they are selling)

• 5 Ways the Library Can Save You Money: Looking to connect with librarians, book professionals, and seniors who have library memberships

• Proper orchid care/how to get orchids to rebloom: Looking to connect with plant experts

• Viral coffee hacks that are good for you: Olive oil in coffee? Coffee in protein shakes? Would love to talk to some food experts and chefs (not trying to sell their own line of products) to hear about some viral coffee hacks that are actually good for you!

Please email all source options IN A SEPARATE EMAIL WITH A CORRESPONDING HEADER to NCPajer@gmail.com (NOTE: Emails that reply directly to my Substack get confusing to navigate and usually lost in my inbox).

Thanks all!