Last Substack till October + Last chance to sign up to get affiliate marketing ready for the holidays!
Veterinarians, GenX guys, senior gift guides, what to buy grandchildren
QUICK UPDATE ALL. I scheduled this to go out on Monday (so I thought) but it went out Sunday. The Christmas in July Affiliate Marketing Workshop is tomorrow as in July 11th, not today. So if you are still interested in signing up, there’s still time. #PregnancyBrain. <3 . :-)
Hi all. Thinking this is probably my final Substack before maternity leave (as a reminder I’m taking August and September off to have a baby boy). I keep promising myself I’m not going to take any more work so we’ll see how that goes! Thanks for all the well wishes from everyone. We couldn’t be more excited! :-)
Here goes:
If you missed the copywriting 101 class that I co-taught, we’re selling the video session to watch on your own terms + giving you all the course materials.
Recording and all the class handouts now available at a discounted rate of $29
It was a great class, if I may say so myself. :-) We received rave reviews and I’m super proud of how it turned out. If you missed it, don’t worry. We’re selling the video recording + all the fabulous handouts our students walked away with at a discounted rate of $29. This means you can watch it on your own terms.
More details on the session:
Myself and fellow seasoned copywriter Terry Schilling spend 90 minutes teaching you how to make a 6-figure career out of copywriting (Terry did it in his very 1st year as a freelance copywriter) and/or how to earn some extra cash to supplement your career doing copywriting as a side gig.
What’s waiting for you inside the workshop:
The many different types of copywriting that brands need help with — and hire for
Where and how to find quality copywriting clients and jobs that pay well
Examples of copywriting that have wowed our clients, so you can see what you can offer
Everything you need to know about building a portfolio (what platform to host it, what to show, how to design it for free)
How much you can make copywriting and how to set your own rates
A Q&A with personalized questions that will help jumpstart your online writing career
And so much more.
In addition to the video, you’ll also leave with:
A sample pitch letter/email we’ve used to get 5-figure clients
Exercises and examples to develop your portfolio
A client prospect call script to increase your chances of hearing ‘yes’
Lists of reliable sites to find copywriting gigs and get the gig
And a chance to ‘pick the brain’ of two writers who work with some of the biggest brands in the world.
Meet Nicole & Terry, two award-winning freelance copywriters who have been in the game a long time. Between the two of them, they’ve written for brands like Amazon, AAA, HBO, Honda, Chewy, ABC, History.com, Lifetime, Red Bull, FOX, Johnson & Johnson, Airbnb, The Home Depot, Kimberly-Clark, Citibank, Volkswagen, Microsoft, PGA of America and more.
You can purchase the course for $29 here: https://www.terryschillingwrites.com/copywriting101
PR Pros: Gift Guide Pitching Time! Are Your Clients Ready?
To make sure you are, sign up for our Top Tier Consulting’s July Affiliate Marketing Workshop — “Aka “Christmas in July” on July 11th at 10AM PT. (can’t make it live? We’ll send you the link to watch on your own time afterwards!)
Tuesday is Top Tier Consulting’s Christmas in July: Affiliate Marketing Workshop. Can’t make it live? We’ll send you the video to watch on your own terms.
Get a jump start on your 2023 Holiday Gift Guide season with our affiliate Marketing workshop featuring publicist and affiliate marketing guru Sarah Karger. We’ll talk everything you need to be gift guide ready this holiday season, with a heavy emphasis on getting your clients dialed in with affiliates, properly communicating affiliate-ready clients to editors and writers, and best practices in pitching them. This is a group session priced at a more accessible rate for participants: $99 for TTC paid Substack subscribers and $49 for free subscribers. We hope to see you there!
To sign up, email info@toptierconsulting.net (notice the .net and not .com).
P.S. on that: For some of our best FREE tips on getting your clients affiliate ready this holiday season, check out our recent Top Tier Consulting Newsletter HERE. A few sourcing needs.
Want the ability to log onto Zoom to pick the brains of 2 top tier freelance journalists EVERY SINGLE MONTH? Insights into how to best pitch and work with writers delivered to your inbox WEEKLY?
Check out the Top Tier Consulting Substack that I run with fellow top-tier writer Jill Schildhouse
The two of us put our two heads together each week to write article length and quality newsletters that provide tips on perfecting your pitches, networking with and finding the best media contacts to pitch, really talking up your clients, tips on keeping up on what’s trending, etc.
For a free taste of what we offer, check out our Substack here: Our TOP Tips from 2022 (spoiler: they ALL still apply in the new year!)
Signing up for a paid subscription ($10/month or $99 per year) gives you access to our archive, weekly newsletters + monthly Top Tier Talks. In July’s we dove hard into all these questions and more:
How to connect with journalists beyond HARO and Qwoted
The best way to get a product added to a “Best products of 2023 story”
The hot categories for gift guides this year
How to best pitch an expert who is associated with a brand
When pitching a client as an expert, should you mention that they have been quoted in other outlets
Specific price points for products that are currently getting the most traction
How to reach out to reporters on social media platforms, like Twitter
Should you include links to past published stories your client has been published in when pitching a product
Is it OK to pitch a product for Mother’s Day, then go ahead and repurpose the pitch and same product for 4th of July or the holidays
If a new product is coming out and the URL is not available yet, how should we handle the pitch
What outlets are best for pitching a tween brand
How long should we wait in between email followups to pitches
How can I get luxury brands into gift guides
Are publications only into featuring products that have 500-1,000 4-5 star reviews on Amazon
How do publications work with Skimlinks vs. ShareASale. For example, if an outlet has covered a client using their Skimlinks link, is it worth it to invite them to join our ShareASale network? Or will they work exclusively with Skimlinks?
Now onto what I’m sourcing for this week
AARP
Gen X Men spending habits: Yes, I STILL need Gen X men to weigh in on how much they spend on things like clothing, tipping at restaurants, booze, entertainment, etc. All answers will be in the story anonymously. Any help you can find with sending them my way is sooooooo appreciated!
GREAT PET CARE
Benefits of high protein dog food: Looking for a few veterinarians and/or pet nutritionists to talk about the benefits of high protein dog food.
Purina One Dog Food Review: Looking for a few veterinarians to weigh in on the benefits of Purina One Dog Food.
*Cannot promote brands in these.
BROOKDALE
Gift Guide for seniors: Looking for the top things to gift for the techie, foodie, gardener, health nut, book lover, sentimental senior & beyond.
Gift Guide for grandkids: What should you buy the grand kiddos in your life this upcoming holiday?
That’s it for me for a while while I focus on bringing my new little bambino into the world and getting into the hang of parenthood (again sooooo excited!) Would love to have you hop in on any of these stories. Please submit all pitches in a separate email (not as a reply to this newsletter) to NCPajer@gmail.com. I do read them all, even if I can’t write back to them all, and always appreciate the submissions.
Keep in touch, be on the lookout for baby pics, etc. on these social platforms:
oxox
Nicole
Yay! So happy you're taking some much deserved time off for this super exciting and special time!!
so excited for you!!