I'm a sourcing machine this week

Get ready. There's a lot in here!

This week has been busy. And (unrelated) I could use a massive hug. It’s been one of those weeks. But sooo much to be grateful for, like all these exciting stories I’m working on.

Okay, no chit chat today. Just diving right in. Here’s what I’m sourcing for. Would love to connect this week on all of these to get them going ASAP:

AARP

#1: Desserts that Are Secretly Health Foods

Ricotta cheese is made from the exact same thing whey protein powders are. If you mix it with chocolate powder and some berries it becomes a superfood.

Looking for some rockstar RDs and nutritionists to weigh in on desserts that can be healthy and offer tips on how to make them, advice on what makes them healthy and give us a recipe suggestion or two

HUFFINGTON POST

#1 Low Impact Workouts

Looking for trainers to talk about Benefits Of Low-Intensity Exercise. What is low intensity exercise? What are the benefits? This will likely run as a list of benefits with each being its own paragraph that talks about: This is a benefit, this is why it’s a benefit, this is how to achieve it + what are some examples of low impact workouts?

SHONDALAND

#1 A Recession is Looming — What Does This Mean For You?

This will be an explainer for anyone scratching their heads about what a recession actually is and what it means for their life/pocketbook.

Looking for an expert to explain what a recession is, how we got here, and what people can expect/do to help ease any financial woes that might come with it. Cannot be attached to a brand.

#2 Student Loans

With Biden set to announce an extension on the student loan pause, I’m exploring student loans as they pertain to mental health.

Looking for some mental health experts who have expertise treating patients struggling with this + financial experts to weigh in on: How does the constant weight and overhang of student loans affect a healthy relationship to finances and money? The pauses are great...but is it just delaying the inevitable? Creating a momentary reprieve to a problem that will indeed rear its ugly head again? What happens when, in a relationship for instance, one person has a lot of student debt but the other doesn't? And how does that affect one's mental stability in caring for themselves and their families? Anything else to know?

GREAT PET CARE

#1 Homemade Halloween Dog Treats

Looking for a pet nutritionist, vet, or pet lifestyle blogger for some recipe ideas and quotes. Cannot be associated with a pet food brand.

#2 Dog Halloween Costume Buyer’s Guide: Safety Tips

Looking for advice from a veterinarian or certified trainer about safety considerations when shopping for a dog Halloween costume.

What types of features (such as masks or small parts) should be avoided? How do you know what size is best? How should you put on the costume? What are some signs your dog doesn’t enjoy the costume as much as you do?

BROOKDALE (leading senior housing company in North America with 700+ locations. This is for their blog).

#1 Why Shuffleboard Is Making a Comeback

Looking for game experts to weigh in.

#2 Best Apps to Help You Sleep

Looking to connect with a sleep doctor on this and would love some recommendations on the best sleep apps. I’m sure you rep a few!

WEBMD

#1 Quantum computing and how it will impact medicine

Does anyone work with IBM? They have an expert on this and searching for a contact.

Also looking for anyone else in the medical or tech field who can speak on: What can quantum computing do for medicine? Sounds like it will allow us to analyze certain things on a molecular level, letting us gain new understanding on, say, how cancer cells function. But there must be a whole lot more.

Other ways to work with me.

1. Need a copywriter?- I do everything from social media to banner ads, white pages, website content, biographies, marketing materials and more.

2. Want to learn more about how to take your pitches from “here’s a client I represent” to “Hello writer. Here’s a story idea for you?” Book one of my famous Lunch & Learn sessions. In these hour-long agency virtual sessions, I cover everything from how to connect with a journalist, what you should or should not have in a pitch, how to break through the hundreds of emails we get a day as writers, how to follow up, what makes a pitch stand out, how to prioritize bigger publications. I also go through examples of pitches that have worked well for me in the past, and answer anything else anyone wants to know (nothing is off the table haha). I also do pitch workshopping in these sessions and help publicists find new angles to pitch clients they haven’t had much traction with in the past…I have talking points and you’ll walk away with all of your questions answered.

   Here are a few comments I’ve received after recent sessions:

   “Amazing session learning the ins and out of PR best practices to pitch freelancers from@NicolePajer. A MUST-DO for PR pros!”

   “Nicole! I can't tell you how amazing today was. You are a wealth of knowledge and cannot thank you enough! I hope more agencies take advantage of these sessions with you. EVERYONE needs to book time with you :)”

   “Thanks so much for taking the time to speak with us today! The team found it incredibly helpful and we are excited to work with you more moving forward.”

   “Had the best lunch & learn yesterday with @NicolePajer. So much great insight from a #freelancewriter.”

   “Thanks again! That was such a valuable conversation. It really helps to have that perspective from you directly. The conversation confirmed a lot of our practices and also gave us amazing insight for the future. We really appreciate it and I think everyone got something out of it!”

   “It was a great class! Thank you so much Nicole Pajer! We can't wait to start using these techniques! You were such a pleasure!! Highly recommend!”

   Shoot me an email if you’d like to book one of these with your agency.

Please email me NCPajer@gmail.com with leads. Thanks all!