Happy Thanksgiving Week

Squeezing in a few calls for sources before we all (hopefully) relax this week!

Hi all.

Happy Thanksgiving week. I wanted to take a moment to tell you how thankful I am for this wonderful community of publicists who send me such amazing sources all the time. Sourcing is honestly the hardest part of what I do a lot of the time and y’all make it so seamless. :-) I could not do my job without you so a big THANK YOU to YOU. :-)

If you haven’t checked out this super popular newsletter Jill Schildhouse and I wrote for last week’s Substack subscribers, definitely give it a whirl. It’s action-packed with advice on how to help your clients stand out when replying to writer calls for sources.

8 Ways to Stand Out From the Crowd When Replying to a Writer's Call for Sources

We tackled:

• Ever wonder what happens when you reply to a writer’s sourcing query on Help-A-Reporter-Out, aka HARO? It gets sent directly into their inbox as an individual email. Depending on what a writer is sourcing for, they can get anywhere from 10 to 400 responses! And these can keep trickling in as the days go by.

• What about when you reply to a source call on QWOTED? Writers get individual emails for each of those but have to log into the platform to view the responses, which all get displayed in one thread with a continuous scroll feature.

• When a writer posts calls for sources in their Substack, they are usually sourcing for multiple stories at a time, how many emails do they get? Spoiler alert: It can be quite a bit!

• When a writer tweets that they are sourcing and you DM them, how should you move forward? Should you pitch in their DMs or ask for their email address?

• If you get a HARO request with sample questions should you have your clients answer them in the first round? Or is it better to wait until your client gets selected?

As a reminder, we’re offering 25% off paid subscriptions (which comes out to $5.77 a month) and includes access to our monthly live Zoom Top Tier Talks where we do Q&As with members, bring in guest speakers, and do presentations on certain topics that are trending. We had our first Top Tier Talk last week and it was so fun.

And check out our website to see our selection of sessions, like our popular pitch perfecting session, which are all 25% off for the remainder of November.

Here’s what I’m sourcing for this week:

People

Working on a story on: How To Host The Holidays Like a Pro

Looking to interview a few people who are known for it - celeb planners or a grandma who has 50 people every year or something?

AARP

Old Wives Tales: Working on a story about old wive’s tales and looking for experts to comment on whether the following are True/False. Need MDs (not associated with products):

1.     Don’t drink milk when you have a cold

2.     Feed a cold, starve a fever

3.     A little dirt is good for the stomach (that one is Swedish)

4.     Sitting too close to the TV will make your eyesight worse

5.     Joints ache when the weather is about to change

6.     You'll get a cold from going outside with wet hair.

7.     Wait an hour after eating before swimming.

8.     Cracking knuckles causes arthritis.

9.     Hair of the dog gets rid of a hangover.

10.     Spicy foods can cause ulcers.

Also for the same story, looking for superstition experts and psychologists to talk about some superstitions from around the world.

MEDSCAPE

Working on a story on doctors who provide investment advice to other doctors. Looking for sources to help with topics like:

• Do doctors have a certain mindset about money that impacts how they approach investing or prevents them from doing it at all?

• And if so, how should they change their attitudes about money/investing to create more wealth, security, pay off debt etc?

• What are the important steps to take when it comes to investing?

• What are the important things to avoid?

• Investment advice specific to doctors.

• What tools are available for doctors to take advantage of to learn about money management and investing?

BROOKDALE (LARGEST SENIOR HOUSING COMPANY IN NA WITH 700+ LOCATIONS) BLOG:

• Looking for a police officer to talk about rideshare safety tips for seniors

• Looking for a few more RDs (not associated with products) to talk top snacks for seniors

Please send pitches to NCPajer@gmail.com.

And have a WONDERFUL Thanksgiving. :-)