Brands/Publicists who send press samplers to influencers: Listen up! + Travel stories, recipes veterinarians and MDs needed
I'm teaming up with a HUGE branding consultant to talk all things partnering with influencers for a workshop you'll want to invite your clients to
Hi all. Working on a few stories this week but first wanted to remind you that: Good news! There is still time to sign up for an AMAZING workshop I’m co-hosting:
How Your Brands Can Capitalize on Influencer Partnerships — And Why This is a Must-Do in 2024 and Beyond
Do your clients want to get their products in front of influencers to help them promote them?
Do they want to send out gifted product samples in hopes of social media love?
Or do your clients want to take things one step further and team up with an influencer to be a spokesperson for their products?
Are you a small business owner hoping to get in on the power of influencer partnerships but don’t know where to start?
Look no further, as we’re here to help!
Bringing in the Big Guns: Lifestyle Expert Veena Crownholm
We’re teaming up with seasoned mom lifestyle expert Veena Crownholm, a former Miss California who has made a living working with brands in formats from placements on national and regional television to branded content on social media. She’s worked with such brands as QVC, Cracker Barrel, Chicas Corn Chips, Walmart, Sunkist, Netflix, Kohls, Olipop, General Mills and beyond and truly knows the ins and outs of how to rock an influencer partnership. And now she also consults with brands on how to do this from their end of the game.
What You’ll Get
In this 75-minute workshop, Veena, Nicole & Jill will walk publicists and brands (yes, feel free to invite your clients directly as this will be a session they won’t want to miss) through the following in a formal presentation:
Why it’s beneficial for brands to team up with influencers
How to find the right influencers for your brands: Why it’s important to find your center of influence
How to work with an influencer
Tips for gifting an influencer product in the hope that they’ll share it with their audience vs. paying an influencer for a collaboration
How to put together influencer packages that will make an influencer want to share in return for products
How writers can work influencers into a story or why an influencer can help make a product appealing
Influencers vs. working with other experts
How to maximize your ROI with an influencer
Best practices to make a campaign run smoother: dos and don'ts
Influencer red flags (signs the partnership is not going well)
Q&A portion so you’ll walk away with all you’re questions answered
Date and Time: Wednesday, May 29 at 10 am PST/1 pm EST
Can’t make it live? Watch it on your own time … we’ll be sending the link out immediately afterwards to anyone who pre-paid.
Introductory Rate (RSVP now for this early bird discount!):
$49 Paid Top Tier Consulting Substack Subscribers; $99 Free TTC Subscribers
Ready to sign up?
Send an email to info@toptierconsulting.NET and we’ll collect payment to lock in your RSVP.
Questions about the session? Shoot us an email (info@toptierconsulting.NET) and we’ll answer them!
We look forward to seeing you soon,
Jill & Nicole
Now onto some sourcing needs for this week:
Great Pet Care
Still looking for some veterinarians to talk about:
How humans misinterpret cat behavior
Vaccines hesitancy in pet owners.
Can Dogs Sense Earthquakes? (news hook with recent earthquake in NJ-NY and the video of the dog's reaction)
Study: Interacting with dogs good for human's brain.
BROOKDALE
On the lookout for the best superfood salad recipes
Travel stories: Looking for some fun travel pitches for HuffPo and beyond. Send me anything cool right now.
AARP COVER STORY
Looking for people who have long COVID to talk about their experiences and symptoms
Looking for experts who study COVID to talk about studies that are showing some of the side effects of contracting COVID
Hope to see you in our workshop. It’s the perfect thing to invite your brands to. And email me with source options.
NCPajer@gmail.com.
Thanks all!